Teamfight Tactics:
Remix Rumble

Riot Games​

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Who's ready to rumble?? This celebratory campaign took place for TFT's 10th thematic set – and it was a total banger.

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Centered around the mashing and bashing of musical genres and vibes, this campaign turned everything up to 10 with the amount and ambition of deliverables – like an interactive music festival map, creating your own lineup, a few music videos, and so much more.

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We worked directly with ILOVEDUST to guide and form the overarching brand identity, and we took it further to develop identities for 16 different "origins" (genres.) From page furniture, patterns, icons, color, various typefaces, this was the most extensive brand identity system TFT has ever seen yet.

For the ultimate cherry on top, the TFT Marketing Team also teamed up with Steve Aoki to create an original remixed track, now a part of TFT's soundtrack rapport!

Crank it up!